The best real estate text message templates are short, name you and your brokerage, and ask for one clear next step. Below are 36 copy-ready SMS templates grouped by situation: new leads and autoresponders, follow-ups, open houses, listing alerts, showings, offers and closing, and past clients.
Swap the [brackets] for your details, keep the “Reply STOP to opt out” line where it appears, and read the short rules section before you send a campaign.
How to use these templates
- Text people who agreed to hear from you. A web form or open house sign-in sheet that asks permission to text, or a text they sent you first. The rules are below.
- Say who you are in every first text. Your name and your brokerage, so the message doesn’t read as spam.
- Ask one question. “Does Thursday at 5 work?” gets more replies than three options and a link.
- Keep it to one or two segments. A single text holds 160 plain characters; longer ones are split into segments of 153. Curly quotes, long dashes and emoji switch the message to Unicode, which fits 70 characters (67 per segment when split). Check a draft with the SMS segment calculator.
- Describe the home, not the buyer. Write “3 bedrooms, fenced yard”, not who the home is “perfect for”. See the fair housing note below.
New lead and autoresponder texts
Reply to a new inquiry within minutes, even when you’re with a client. These work as autoresponder messages: set them to send when a form comes in, then take over the conversation yourself.
Website or listing inquiry (instant reply)
Hi [Name], this is [Your Name] with [Brokerage]. Thanks for asking about [Address]. Would you like to see it this week, or should I send more photos first? Reply STOP to opt out.
General buyer inquiry
Hi [Name], [Your Name] with [Brokerage] here. Thanks for reaching out. What area and price range are you looking at? I’ll send listings that match. Reply STOP to opt out.
Seller inquiry or home value request
Hi [Name], this is [Your Name] with [Brokerage]. Thanks for your request about [Address]. I’ll prepare a market analysis. Is a quick call tomorrow at [Time] OK? Reply STOP to opt out.
After-hours autoresponder
Hi [Name], thanks for your message to [Your Name] at [Brokerage]. I’m away right now and will text you back by [Time]. Reply STOP to opt out.
Reply to a sign or ad text-in (they texted you first)
Thanks for texting about [Address]! It’s [Beds] bed, [Baths] bath, listed at [Price]. Details: [link]. Want to schedule a showing? – [Your Name], [Brokerage]
When someone texts you first, carrier guidelines treat that as consent to reply about what they asked. Adding them to listing alerts needs their consent first.
Lead follow-up texts
Most leads don’t answer the first message. A short, spaced follow-up sequence keeps you in front of them without crowding their phone.
Day 2: no reply yet
Hi [Name], [Your Name] from [Brokerage] again. Still looking around [Area]? I can send 3 homes that fit what you asked for. Reply STOP to opt out.
Day 7: helpful nudge
Hi [Name], 2 new homes came on the market in [Area] this week. Want the links? – [Your Name], [Brokerage]. Reply STOP to opt out.
After a call or meeting
Great talking with you, [Name]. As promised, here’s the search I set up for [Area], [Beds]+ beds up to [Price]: [link]. Tell me which ones you’d like to see. – [Your Name], [Brokerage]. Reply STOP to opt out.
Re-engaging a cold lead (60 to 90 days)
Hi [Name], it’s [Your Name] with [Brokerage]. Are you still thinking about a move this year, or should I check back later? Either answer is fine. Reply STOP to opt out.
Last check-in
Hi [Name], I don’t want to fill up your phone. Should I keep sending homes in [Area], or pause for now? – [Your Name], [Brokerage]. Reply STOP to opt out.
Open house texts
Send the invite 3 to 5 days ahead, a reminder the morning of, and a thank-you the same evening. For a full open house plan, see text marketing for open houses.
Open house invitation
Hi [Name], [Your Name] with [Brokerage]. Open house at [Address] this [Day], [Start]-[End]. [Beds] bed, [Baths] bath, [Key feature]. Want me to save you a time? Reply STOP to opt out.
Morning-of reminder
Hi [Name], today’s open house at [Address] runs [Start]-[End]. Parking is on [Street]. See you there! – [Your Name], [Brokerage]
Thank-you after sign-in
Thanks for stopping by [Address] today, [Name]. Any questions about the home or the area? Happy to set up a private showing. – [Your Name], [Brokerage]. Reply STOP to opt out.
For visitors who already have an agent
Thanks for visiting [Address] today, [Name]. If your agent would like the disclosures or a second showing, they can reach me here. – [Your Name], [Brokerage]. Reply STOP to opt out.
New listing and price change alerts
Send alerts only to people who asked for them, and match the alert to their search. Describe the property, its features and its location. Don’t say who it suits.
New listing alert
New in [Area]: [Address], [Beds] bed, [Baths] bath, [Sq ft] sq ft, [Price]. Photos: [link]. Want to see it before the weekend? – [Your Name], [Brokerage]. Reply STOP to opt out.
Coming soon
Hi [Name], a home matching your search is coming to market in [Area] on [Date]: [Beds] bed, [Key feature]. Want details first? – [Your Name], [Brokerage]. Reply STOP to opt out.
Price change on a home they viewed
Hi [Name], the price on [Address] changed to [New price] today. Would you like a second look? – [Your Name], [Brokerage]. Reply STOP to opt out.
Listing alert sign-up confirmation
Hi [Name], you’re signed up for [Area] listing alerts from [Your Name], [Brokerage]. Up to [3] texts a week. Reply HELP for help, STOP to opt out.
Showing confirmation and reminder texts
Confirmations and reminders are service messages for a showing the client booked. Keep them factual and easy to answer.
Showing confirmation
Hi [Name], you’re confirmed to see [Address] on [Day] at [Time] with [Your Name], [Brokerage]. Reply C to confirm or R to reschedule.
Reminder (day before or 2 hours before)
Reminder: showing at [Address] [today/tomorrow] at [Time]. I’ll meet you out front. Reply R if you need a new time. – [Your Name]
Running late
Hi [Name], I’m running about [10] minutes behind for [Address]. Sorry for the wait. See you shortly. – [Your Name]
After the showing
Thanks for touring [Address] today, [Name]. What did you think? If it’s not the one, tell me what to change in your search. – [Your Name]
Showing feedback request (to the buyer’s agent)
Hi [Agent name], thanks for showing [Address] today. Any feedback from your buyers on price or condition? It helps my sellers. – [Your Name], [Brokerage]
Offer, contract and closing update texts
Clients under contract want to know where things stand. If you send these as an automated series, start with the kickoff text so the first message carries the opt-out line. Keep financing texts to dates and documents: never quote or promise a mortgage rate, a price or savings.
Kickoff for transaction updates
Hi [Name], [Your Name] with [Brokerage]. I’ll text you updates on [Address] from offer to closing. Reply STOP to opt out of these texts.
Offer submitted
Your offer on [Address] is in. The sellers have until [Date/Time] to respond. I’ll text you as soon as I hear. – [Your Name]
Offer accepted
Good news, [Name]: your offer on [Address] was accepted! Next step is the inspection by [Date]. I’ll send the schedule today. – [Your Name]
Offer received (to your seller)
Hi [Name], we received an offer on [Address]. Can we talk through the terms today at [Time]? – [Your Name], [Brokerage]
Inspection or appraisal scheduled
Your [inspection/appraisal] for [Address] is set for [Day] at [Time]. [Who needs to be there]. Questions? Just reply. – [Your Name]
Documents needed
Hi [Name], your lender is asking for [Document] by [Date] to keep closing on track. Reply here if you need help. – [Your Name]
Closing reminder
Closing for [Address] is [Day] at [Time] at [Location]. Bring a photo ID. Final walk-through is [Day/Time]. – [Your Name]
Closing day
Congratulations, [Name]! [Address] is officially yours. Thanks for trusting me with it. – [Your Name], [Brokerage]
Past client, greeting and referral texts
Past clients are your best source of repeat and referral business. These are marketing messages, so each one ends with the opt-out line.
Home anniversary
Happy home anniversary, [Name]! [Number] year(s) at [Address] today. If you ever want an update on your home’s value, just reply. – [Your Name], [Brokerage]. Reply STOP to opt out.
Seasonal greeting
Happy [Season or holiday] from [Your Name] at [Brokerage]! Wishing you and yours a great [season]. Reply STOP to opt out.
Review request
Hi [Name], it was a pleasure helping with [Address]. Would you leave a short review? It takes a minute: [link]. Thank you! – [Your Name], [Brokerage]. Reply STOP to opt out.
Referral request
Hi [Name], [Your Name] with [Brokerage] here. If a friend or neighbor is thinking about buying or selling, I’d be glad to help them like I helped you. Reply STOP to opt out.
Market check-in
Hi [Name], [Number] homes sold near [Street] this quarter. Want a free summary of what they sold for? – [Your Name], [Brokerage]. Reply STOP to opt out.
Short messages to clients for busy days
Quick replies you can save once and send in seconds from your phone.
- “Got it, [Name]. I’ll call you after my [Time] showing.”
- “Sending the disclosures now. Let me know when you’ve had a look.”
- “Thanks! I’ll check with the listing agent and text you back today.”
- “Can we move to [Time]? Reply yes and I’ll update the showing.”
- “Here’s the link to the paperwork: [link]. Sign where it’s highlighted.”
Rules every template here follows
A good template still needs the right audience and timing. These are the rules that matter most for real estate texting in the US:
- Consent first. Federal law requires prior express written consent for marketing texts sent with an autodialer, and carriers expect written consent for every marketing text, so get it first. Keep a record of when and how each person agreed.
- Replying to a text-in. If the other person texts you first, carrier guidelines treat that as consent to reply with relevant information in that conversation.
- Bought leads. If you buy leads, the consent has to cover texts from your business. Carrier rules (the CTIA Messaging Principles) don’t allow texting purchased, rented or shared lists: you need opt-in your own business collected.
- Opt-out. Include “Reply STOP to opt out” on marketing texts, and honor an opt-out sent by any reasonable means promptly, and never later than 10 business days. Put the same line in the first text of any recurring program, service texts included. If a client replies STOP, stop all texts unless they confirm they still want updates on their transaction.
- Quiet hours. Send marketing texts between 8am and 9pm in the recipient’s time zone. Florida limits them to 8am to 8pm and three messages per 24 hours on the same topic, and that includes licensed real estate agents. Oklahoma has the same limits but exempts licensed real estate agents; following them is the safe default.
- Do Not Call. Check numbers against the National Do Not Call Registry and your internal DNC list before a campaign.
- 10DLC. Register your brand and each campaign before you send from a 10-digit number; carriers require it and block unregistered traffic. Easify offers 10DLC registration support.
- Fair housing. The federal Fair Housing Act bars any housing ad or statement, texts included, that indicates a preference or limitation based on race, color, religion, sex, disability, familial status or national origin. Describe the property, not the people you picture living there.
- Your license rules. Many states’ license rules require your brokerage’s name in advertising. Texas counts text messages as advertising. California requires your license number and your broker’s name on marketing that is a client’s first contact with you. Check your state’s advertising rules.
Run through the TCPA checklist before your first campaign, and read our TCPA compliance guide for SMS marketing for the detail.
This section is general information, not legal advice: check state rules with your compliance counsel.
Sending these templates with Easify
Easify is a business texting platform used by real estate agents and teams. Here is how these templates fit into it:
- Saved templates. Store each text as an SMS, MMS or email template and send it in a couple of taps.
- Autoresponders and follow-up sequences. Marketing automation sends the instant reply and the day 2 and day 7 follow-ups for you.
- Two-way texting. Leads reply to the same number, and you answer from the console or the mobile app, which notifies you of new messages.
- Scheduled messages. Queue open house reminders and home anniversary texts for daytime hours.
- List scrubbing and 10DLC help. Scrub lists against the DNC list and get help with 10DLC registration (charges apply).
- Analytics. SMS analytics show delivered, undelivered and failed texts for each campaign.
- Your CRM. Connect your CRM or lead forms through the API or Zapier.
Plans start at $99 a month; see pricing. For strategy beyond the templates, read our guide to SMS marketing for real estate agents.
Common mistakes with real estate texts
- Texting a bought or shared list.
- Leaving out your name and brokerage, so the text looks like spam.
- Sending listing alerts nobody asked for, or to the wrong search.
- Writing who a home is “perfect for” instead of what it has.
- Putting a mortgage rate, a price guarantee or a savings promise in a text.
- Texting late in the evening or on a Sunday morning.
- Dropping the STOP line from a marketing text to save characters.
FAQs on real estate text message templates
What should a realtor text a new lead?
Thank them, name yourself and your brokerage, mention the property or area they asked about, and ask one question with a next step, such as a showing time. Use the new lead templates above.
What is a good real estate autoresponder message?
One that confirms you got their message, says when you’ll reply, and names you and your brokerage. Set it to send within a minute of the inquiry, then follow up personally.
How long should a real estate text be?
Aim for one or two SMS segments: 160 plain characters fit in one text. Emoji and curly quotes switch the text to Unicode, which fits only 70.
Do showing reminders and closing updates need “Reply STOP”?
Put it in the first text of any recurring program, service texts included, and in every marketing text. The kickoff template above does this for transaction updates.
Can I text leads from a lead website or a purchased list?
Only if the consent covers texts from your business. Carrier rules don’t allow texting purchased, rented or shared lists.
What should I text past clients?
Home anniversaries, holiday greetings, review and referral requests and a market check-in a few times a year. Treat them as marketing texts and include the opt-out line.
Start with five templates
Pick the instant reply, one follow-up, the showing confirmation, the kickoff for transaction updates and the home anniversary text. Save them, set the autoresponder, and add the rest as you need them.
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